The takeaway
Choice Hotels International Inc shows a moderate seasonal pattern over 10 years of data — strongest in November (+4.9%) and softest in September (−1.8%).
Right now
In July, the stock has risen 70% of years, averaging +3.0%, about +0.9 pts better than the S&P 500.
The full picture
Choice Hotels International Inc's most dependable month has been November, higher in 7 of 10 years; September has been its least reliable, up just 40% of the time.
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Month by month
The stock's clearest edge over the S&P 500 lands in November (+2.5 pts); it has trailed the market most in March (−3.4 pts).
“vs S&P” is Choice Hotels International Inc’s average for a month minus the S&P 500’s average for that same month — isolating Choice Hotels International Inc’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, November has closed higher 40% of the time versus 70% across the last 10 years — the pattern is weakening.
Figures are the typical (median) November return and how often it rose — the last 5 years versus the last 10(the heatmap’s default window). This verdict stays anchored to that 10-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
Dependability is the through-line here. November stands out, higher in 7 of 10 Novembers, but it heads a clutch of months that pull the year reliably upward.
Its average (+4.9%) and median (+5.2%) land within a hair of each other — the tell of steady, year-after-year gains rather than one outlier doing the work. Crucially, the gain is the stock's own rather than a rising tide's: November has cleared the S&P 500 by +2.5 points above the index. Some of that is a strong month market-wide, mind — November rises for about 62% of stocks — so the tendency is real if not unique.
The strength clusters rather than stands alone — November–January forms a firm stretch that carries much of the year. On the other side of the ledger, September has been the soft spot — the weakest of 3 months that average a loss (−1.8%), and the edge isn't year-round — the stock has trailed the S&P 500 in March, May, and September. Its roughest month on record was a −35.1% March in 2020 — a reminder of how hard even a seasonal name can fall.
The pattern has softened of late, November's last five years slipping below its longer-run record.
The takeaway is less about when to buy than what to expect: November aside, the stock's months offer little reliable tilt.
Short answers on the stock's best month (November), its worst (September), and whether it really trades seasonally.
Yes, to a moderate degree. Since 2016 its best month (November, +4.9%) has run well ahead of its worst (September, −1.8%) — the heatmap above shows how steady that gap has been year to year.
November has been the strongest, averaging +4.9% and closing higher in 7 of 10 years since 2016.
It's the weakest, averaging −1.8% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade