The takeaway
Vita Coco Company Inc shows a pronounced seasonal pattern over 5 years of data — strongest in May (+13.5%) and softest in October (−2.2%).
Right now
In July, the stock has risen 25% of years, averaging +2.0% — essentially in line with the S&P 500.
The full picture
Vita Coco Company Inc's most dependable month has been May, higher in 4 of 4 years; October has been its least reliable, up just 20% of the time.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Win rate % | ||||||||||||
| Median return % | ||||||||||||
| 2025 | ||||||||||||
| 2024 | ||||||||||||
| 2023 | ||||||||||||
| 2022 | ||||||||||||
| 2021 | — | — | — | — | — | — | — | — | — |
Month by month
The stock's clearest edge over the S&P 500 lands in May (+12.8 pts); it has trailed the market most in March (−6.2 pts).
“vs S&P” is Vita Coco Company Inc’s average for a month minus the S&P 500’s average for that same month — isolating Vita Coco Company Inc’s own seasonal edge from broad market drift.
Reality check
Over the last 4 years, May has closed higher 100% of the time versus 100% across the last 5 years — the pattern is holding.
Figures are the typical (median) May return and how often it rose — the last 4 years versus the last 5(the heatmap’s default window). This verdict stays anchored to that 5-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
The seasonal story is really one month's story — May. It has closed higher in all 4 Mays, a concentration the rest of the calendar can't touch.
The strength looks broad-based rather than freakish: its average (+13.5%) and median (+12.6%) sit close together, so no single blow-out year is flattering the figure. Few months are steadier: May's returns vary by just 5.9% year to year, and even its worst May in 5 years lost only 6.3% — the gentlest downside anywhere on its calendar. Better still, that strength is the stock's own and not just a buoyant market — May has outpaced the S&P 500 by +12.8 points on average. Few peers keep such company in May — the typical stock clears it just 55% of the time.
It doesn't stand entirely alone — February, April, and August have leaned firm as well, if less emphatically. The weaker half of the year is plainer: October has been the soft spot — the weakest of 5 months that average a loss (−2.2%), and the edge isn't year-round — the stock has trailed the S&P 500 in March, January, and June. Its roughest month on record was a −24.8% January in 2024 — a reminder of how hard even a seasonal name can fall.
For a stock this dependable in May, the sharper question is the rest of the year — outside its strong stretch, the calendar gives far less to lean on. With a short 5-year record, the signal is best held loosely.
Short answers on the stock's best month (May), its worst (October), and whether it really trades seasonally.
Yes, to a pronounced degree. Since 2021 its best month (May, +13.5%) has run well ahead of its worst (October, −2.2%) — the heatmap above shows how steady that gap has been year to year.
May has been the strongest, averaging +13.5% and closing higher in all 4 years on record since 2021.
It's the weakest, averaging −2.2% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade