EverQuote Inc Class A

The seasonal story is really one month's story — January. It has closed higher in 6 of 7 Januaries, a concentration the rest of the calendar can't touch.

The strength looks broad-based rather than freakish: its average (+10.1%) and median (+8.6%) sit close together, so no single blow-out year is flattering the figure. No month is steadier: January's returns vary by just 8.2% year to year, and even its worst January in 8 years lost only 0.2% — the gentlest downside anywhere on its calendar. Better still, that strength is the stock's own and not just a buoyant market — January has outpaced the S&P 500 by +10.3 points on average. Few peers keep such company in January — the typical stock clears it just 53% of the time.

January anchors a run, too: the November-through-February window has been the stock's reliable season. The weaker half of the year is plainer: October has been the soft spot — the weakest of 4 months that average a loss (−8.6%), and the edge isn't year-round — the stock has trailed the S&P 500 in October, August, and March. Its roughest month on record was a −53.3% November in 2018 — a reminder of how hard even a seasonal name can fall.

One run worth flagging just ended: a 6-year streak of positive Januaries was snapped by a −0.2% close in 2025. The pattern has softened of late, January's last five years slipping below its longer-run record.

For a stock this dependable in January, the sharper question is the rest of the year — outside its strong stretch, the calendar gives far less to lean on. With a short 8-year record and returns that swing hard year to year, the signal is best held loosely.