The takeaway
Keurig Dr Pepper Inc shows a moderate seasonal pattern over 10 years of data — strongest in January (+3.6%) and softest in August (−2.0%).
Right now
In July, the stock has risen 60% of years, averaging +4.3%, about +2.1 pts better than the S&P 500.
The full picture
Keurig Dr Pepper Inc's most dependable month has been January, higher in 7 of 10 years; August has been its least reliable, up just 20% of the time.
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Month by month
The stock's clearest edge over the S&P 500 lands in January (+3.8 pts); it has trailed the market most in September (−3.1 pts).
“vs S&P” is Keurig Dr Pepper Inc’s average for a month minus the S&P 500’s average for that same month — isolating Keurig Dr Pepper Inc’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, January has closed higher 60% of the time versus 70% across the last 10 years — the pattern is holding.
Figures are the typical (median) January return and how often it rose — the last 5 years versus the last 10(the heatmap’s default window). This verdict stays anchored to that 10-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
Dependability is the through-line here. January stands out, higher in 7 of 10 Januaries, but it heads a clutch of months that pull the year reliably upward.
The headline flatters a touch — its +3.6% average sits well above the +1.4% a typical year delivers, the work of a few big Januaries. Crucially, the gain is the stock's own rather than a rising tide's: January has cleared the S&P 500 by +3.8 points above the index. That consistency sets it apart from the field, where the average stock manages January only about 53% of the time.
A few other months pull their weight: March, June, and July have also closed higher more often than not. The weaker half of the year is plainer: August has been the soft spot — the weakest of 3 months that average a loss (−2.0%), and the edge isn't year-round — the stock has trailed the S&P 500 in September, August, and February. Its roughest month on record was a −14.1% March in 2020 — a reminder of how hard even a seasonal name can fall.
Reassuringly, the tendency has held its shape: the recent five years still track the years behind them.
The takeaway is less about when to buy than what to expect: January aside, the stock's months offer little reliable tilt.
Short answers on the stock's best month (January), its worst (August), and whether it really trades seasonally.
Yes, to a moderate degree. Since 2016 its best month (January, +3.6%) has run well ahead of its worst (August, −2.0%) — the heatmap above shows how steady that gap has been year to year.
January has been the strongest, averaging +3.6% and closing higher in 7 of 10 years since 2016.
It's the weakest, averaging −2.0% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade