The takeaway
Kraft Heinz Co shows a slight seasonal lean over 10 years of data — strongest in April (+3.3%) and softest in October (+1.3%).
Right now
In July, the stock has risen 60% of years, averaging +1.7% — essentially in line with the S&P 500.
The full picture
Kraft Heinz Co's most dependable month has been April, higher in 6 of 10 years; October has been its least reliable, up just 30% of the time.
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Month by month
The stock's clearest edge over the S&P 500 lands in April (+1.7 pts); it has trailed the market most in February (−4.2 pts).
“vs S&P” is Kraft Heinz Co’s average for a month minus the S&P 500’s average for that same month — isolating Kraft Heinz Co’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, April has closed higher 80% of the time versus 60% across the last 10 years — the pattern is strengthening.
Figures are the typical (median) April return and how often it rose — the last 5 years versus the last 10(the heatmap’s default window). This verdict stays anchored to that 10-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
This is a feast-or-famine calendar. April reads as the strong month, higher in 6 of 10 Aprils, but the tale is one of a few outsized years more than steady gains.
Read it with one caveat: the average (+3.3%) runs well ahead of the median (+1.7%), so a handful of outsized years — not steady strength — do much of the lifting. That reliability comes with real swings, mind — even April ranges by 9.0% from year to year, so any single year can land far from the average. Better still, that strength is the stock's own and not just a buoyant market — April has outpaced the S&P 500 by +1.7 points on average.
It doesn't stand entirely alone — March, July, and December have leaned firm as well, if less emphatically. At the other end of the calendar, October is the year's low point, though even there the stock has stayed positive on average (+1.3%), a sign every month leans up, and the edge isn't year-round — the stock has trailed the S&P 500 in February, August, and November. Its roughest month on record was a −30.5% February in 2019 — a reminder of how hard even a seasonal name can fall.
One run worth flagging just ended: a 6-year streak of positive Aprils was snapped by a −4.1% close in 2025. If anything it has sharpened recently — the last five Aprils run ahead of the earlier years.
Hold it loosely, then: the April tendency is genuine but lumpy, more about the occasional outsized year than a gain to bank on.
Short answers on the stock's best month (April), its worst (October), and whether it really trades seasonally.
Only mildly. The stock's months are fairly even — April is the firmest (+3.3%) and October the softest (+1.3%), a narrow spread that points to weak seasonality rather than a strong calendar effect.
April has been the strongest, averaging +3.3% and closing higher in 6 of 10 years since 2016.
It's the weakest month, but it has still averaged a small gain (+1.3%) — quiet rather than genuinely bad.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade