The takeaway
The Lovesac Company shows a pronounced seasonal pattern over 8 years of data — strongest in December (+6.5%) and softest in August (−8.1%).
Right now
In July, the stock has risen 50% of years, averaging +1.0%, roughly 1.2 pts behind the S&P 500.
The full picture
The Lovesac Company's most dependable month has been December, higher in 6 of 8 years; August has been its least reliable, up just 25% of the time.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
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| 2018 | — | — | — | — | — |
Month by month
The stock's clearest edge over the S&P 500 lands in April (+27.8 pts); it has trailed the market most in August (−8.4 pts).
“vs S&P” is The Lovesac Company’s average for a month minus the S&P 500’s average for that same month — isolating The Lovesac Company’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, December has closed higher 60% of the time versus 75% across the last 8 years — the pattern is weakening.
Figures are the typical (median) December return and how often it rose — the last 5 years versus the last 8(the heatmap’s default window). This verdict stays anchored to that 8-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
The seasonal story is really one month's story — December. It has closed higher in 6 of 8 Decembers, a concentration the rest of the calendar can't touch.
The strength looks broad-based rather than freakish: its average (+6.5%) and median (+10.8%) sit close together, so no single blow-out year is flattering the figure. That reliability comes with real swings, mind — even December ranges by 21.0% from year to year, so any single year can land far from the average. Better still, that strength is the stock's own and not just a buoyant market — December has outpaced the S&P 500 by +5.5 points on average. Few peers keep such company in December — the typical stock clears it just 58% of the time.
Only November comes anywhere near it for reliability. The weaker half of the year is plainer: August has been the soft spot — the weakest of 5 months that average a loss (−8.1%), and the edge isn't year-round — the stock has trailed the S&P 500 in August, March, and October.
The pattern has softened of late, December's last five years slipping below its longer-run record.
For a stock this dependable in December, the sharper question is the rest of the year — outside its strong stretch, the calendar gives far less to lean on. With a short 8-year record and returns that swing hard year to year, the signal is best held loosely.
Short answers on the stock's best month (December), its worst (August), and whether it really trades seasonally.
Yes, to a pronounced degree. Since 2018 its best month (December, +6.5%) has run well ahead of its worst (August, −8.1%) — the heatmap above shows how steady that gap has been year to year.
December has been the strongest, averaging +6.5% and closing higher in 6 of 8 years since 2018.
It's the weakest, averaging −8.1% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade