The takeaway
Invesco Dynamic Leisure and Entertainment ETF shows a moderate seasonal pattern over 10 years of data — strongest in November (+5.3%) and softest in May (+1.0%).
Right now
In July, the fund has risen 80% of years, averaging +1.4%, roughly 0.7 pts behind the S&P 500.
The full picture
Invesco Dynamic Leisure and Entertainment ETF's most dependable month has been November, higher in 9 of 10 years; May has been its least reliable, up just 40% of the time.
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Month by month
The fund's clearest edge over the S&P 500 lands in November (+3.0 pts); it has trailed the market most in March (−4.7 pts).
“vs S&P” is Invesco Dynamic Leisure and Entertainment ETF’s average for a month minus the S&P 500’s average for that same month — isolating Invesco Dynamic Leisure and Entertainment ETF’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, November has closed higher 80% of the time versus 90% across the last 10 years — the pattern is weakening.
Figures are the typical (median) November return and how often it rose — the last 5 years versus the last 10(the heatmap’s default window). This verdict stays anchored to that 10-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
Dependability is the through-line here. November stands out, higher in 9 of 10 Novembers, but it heads a clutch of months that pull the year reliably upward.
Its average (+5.3%) and median (+4.3%) land within a hair of each other — the tell of steady, year-after-year gains rather than one outlier doing the work. That reliability comes with real swings, mind — even November ranges by 8.1% from year to year, so any single year can land far from the average. Crucially, the gain is the fund's own rather than a rising tide's: November has cleared the S&P 500 by +3.0 points above the index. That consistency sets it apart from the field, where the average stock manages November only about 62% of the time.
The strength clusters rather than stands alone — November–March forms a firm stretch that carries much of the year. At the other end of the calendar, May is the year's low point, though even there the fund has stayed positive on average (+1.0%), a sign every month leans up, and the edge isn't year-round — the fund has trailed the S&P 500 in March, October, and July. Its roughest month on record was a −33.4% March in 2020 — a reminder of how hard even a seasonal name can fall.
The pattern has softened of late, November's last five years slipping below its longer-run record.
The takeaway is less about when to buy than what to expect: November aside, the fund's months offer little reliable tilt.
Short answers on the fund's best month (November), its worst (May), and whether it really trades seasonally.
Yes, to a moderate degree. Since 2016 its best month (November, +5.3%) has run well ahead of its worst (May, +1.0%) — the heatmap above shows how steady that gap has been year to year.
November has been the strongest, averaging +5.3% and closing higher in 9 of 10 years since 2016.
It's the weakest month, but it has still averaged a small gain (+1.0%) — quiet rather than genuinely bad.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade