The takeaway
Papa John's International Inc shows a pronounced seasonal pattern over 10 years of data — strongest in August (+5.1%) and softest in March (−3.1%).
Right now
In July, the stock has risen 50% of years, averaging +1.7% — essentially in line with the S&P 500.
The full picture
Papa John's International Inc's most dependable month has been August, higher in 8 of 10 years; March has been its least reliable, up just 20% of the time.
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Month by month
The stock's clearest edge over the S&P 500 lands in August (+4.8 pts); it has trailed the market most in March (−4.1 pts).
“vs S&P” is Papa John's International Inc’s average for a month minus the S&P 500’s average for that same month — isolating Papa John's International Inc’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, August has closed higher 60% of the time versus 80% across the last 10 years — the pattern is weakening.
Figures are the typical (median) August return and how often it rose — the last 5 years versus the last 10(the heatmap’s default window). This verdict stays anchored to that 10-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
Strip the year back and a single month does the heavy lifting: August, up in 8 of 10 Augusts while the other eleven tend to blur together.
Its average (+5.1%) and median (+7.1%) land within a hair of each other — the tell of steady, year-after-year gains rather than one outlier doing the work. That reliability comes with real swings, mind — even August ranges by 9.1% from year to year, so any single year can land far from the average. Crucially, the gain is the stock's own rather than a rising tide's: August has cleared the S&P 500 by +4.8 points above the index. That consistency sets it apart from the field, where the average stock manages August only about 52% of the time.
Only January comes anywhere near it for reliability. On the other side of the ledger, March has been the soft spot — the weakest of 4 months that average a loss (−3.1%), and the edge isn't year-round — the stock has trailed the S&P 500 in March, December, and November. Its roughest month on record was a −23.1% May in 2024 — a reminder of how hard even a seasonal name can fall.
The pattern has softened of late, August's last five years slipping below its longer-run record.
The takeaway is less about when to buy than what to expect: August aside, the stock's months offer little reliable tilt.
Short answers on the stock's best month (August), its worst (March), and whether it really trades seasonally.
Yes, to a pronounced degree. Since 2016 its best month (August, +5.1%) has run well ahead of its worst (March, −3.1%) — the heatmap above shows how steady that gap has been year to year.
August has been the strongest, averaging +5.1% and closing higher in 8 of 10 years since 2016.
It's the weakest, averaging −3.1% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade