The takeaway
Sturm Ruger & Company Inc shows a pronounced seasonal pattern over 10 years of data — strongest in February (+2.8%) and softest in November (−8.6%).
Right now
In July, the stock has fallen 50% of years, averaging −0.9%, roughly 3.0 pts behind the S&P 500.
The full picture
Sturm Ruger & Company Inc's most dependable month has been February, higher in 6 of 10 years; November has been its least reliable, up just 10% of the time.
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Month by month
The stock's clearest edge over the S&P 500 lands in February (+3.0 pts); it has trailed the market most in November (−11.0 pts).
“vs S&P” is Sturm Ruger & Company Inc’s average for a month minus the S&P 500’s average for that same month — isolating Sturm Ruger & Company Inc’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, February has closed higher 80% of the time versus 60% across the last 10 years — the pattern is strengthening.
Figures are the typical (median) February return and how often it rose — the last 5 years versus the last 10(the heatmap’s default window). This verdict stays anchored to that 10-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
The year leans February's way without overwhelming the rest of it: the stock has closed higher in 6 of 10 Februaries, its most dependable month if not a dominant one.
Its average (+2.8%) and median (+3.3%) land within a hair of each other — the tell of steady, year-after-year gains rather than one outlier doing the work. That reliability comes with real swings, mind — even February ranges by 9.2% from year to year, so any single year can land far from the average. Crucially, the gain is the stock's own rather than a rising tide's: February has cleared the S&P 500 by +3.0 points above the index. It bucks the broad tape, besides: February lifts just 49% of stocks across the market.
A few other months pull their weight: April, September, and October have also closed higher more often than not. The weaker half of the year is plainer: November has been the soft spot — the weakest of 5 months that average a loss (−8.6%), and the edge isn't year-round — the stock has trailed the S&P 500 in November, October, and August. Its roughest month on record was a −64.0% October in 2025 — a reminder of how hard even a seasonal name can fall.
If anything it has sharpened recently — the last five Februaries run ahead of the earlier years.
Treat it as a tendency rather than a rule — seasonality describes the past, not a promise.
Short answers on the stock's best month (February), its worst (November), and whether it really trades seasonally.
Yes, to a pronounced degree. Since 2016 its best month (February, +2.8%) has run well ahead of its worst (November, −8.6%) — the heatmap above shows how steady that gap has been year to year.
February has been the strongest, averaging +2.8% and closing higher in 6 of 10 years since 2016.
It's the weakest, averaging −8.6% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade