The takeaway
Roku Inc shows a pronounced seasonal pattern over 9 years of data — strongest in June (+9.3%) and softest in March (−10.8%).
Right now
In July, the stock has risen 63% of years, averaging +8.1%, about +6.0 pts better than the S&P 500.
The full picture
Roku Inc's most dependable month has been June, higher in 7 of 8 years; March has been its least reliable, up just 25% of the time.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
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| 2017 | — | — | — | — | — | — | — | — |
Month by month
The stock's clearest edge over the S&P 500 lands in November (+18.6 pts); it has trailed the market most in March (−11.9 pts).
“vs S&P” is Roku Inc’s average for a month minus the S&P 500’s average for that same month — isolating Roku Inc’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, June has closed higher 80% of the time versus 88% across the last 9 years — the pattern is strengthening.
Figures are the typical (median) June return and how often it rose — the last 5 years versus the last 9(the heatmap’s default window). This verdict stays anchored to that 9-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
Strip the year back and a single month does the heavy lifting: June, up in 7 of 8 Junes while the other eleven tend to blur together.
A typical June brings +6.3%, a shade under the +9.3% average. It is among its calmest months, too, its returns swinging least from year to year (a 12.1% spread). Crucially, the gain is the stock's own rather than a rising tide's: June has cleared the S&P 500 by +9.1 points above the index. That consistency sets it apart from the field, where the average stock manages June only about 52% of the time.
The strength clusters rather than stands alone — May–August forms a firm stretch that carries much of the year. The weaker half of the year is plainer: March has been the soft spot — the weakest of 5 months that average a loss (−10.8%), and the edge isn't year-round — the stock has trailed the S&P 500 in March, October, and December. Its roughest month on record was a −35.1% September in 2019 — a reminder of how hard even a seasonal name can fall.
If anything it has sharpened recently — the last five Junes run ahead of the earlier years.
The takeaway is less about when to buy than what to expect: June aside, the stock's months offer little reliable tilt. With a short 9-year record and returns that swing hard year to year, the signal is best held loosely.
Short answers on the stock's best month (June), its worst (March), and whether it really trades seasonally.
Yes, to a pronounced degree. Since 2017 its best month (June, +9.3%) has run well ahead of its worst (March, −10.8%) — the heatmap above shows how steady that gap has been year to year.
June has been the strongest, averaging +9.3% and closing higher in 7 of 8 years since 2017.
It's the weakest, averaging −10.8% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade