The takeaway
SGHC Limited shows a slight seasonal lean over 6 years of data — strongest in September (+5.2%) and softest in November (+3.9%).
Right now
In July, the stock has risen 40% of years, averaging +3.8%, about +1.7 pts better than the S&P 500.
The full picture
SGHC Limited's most dependable month has been September, higher in 4 of 5 years; November has been its least reliable, up just 33% of the time.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
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| 2020 | — | — | — | — | — | — | — | — | — | — |
Month by month
The stock's clearest edge over the S&P 500 lands in January (+5.3 pts); it has trailed the market most in May (−6.3 pts).
“vs S&P” is SGHC Limited’s average for a month minus the S&P 500’s average for that same month — isolating SGHC Limited’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, September has closed higher 80% of the time versus 80% across the last 6 years — the pattern is holding.
Figures are the typical (median) September return and how often it rose — the last 5 years versus the last 6(the heatmap’s default window). This verdict stays anchored to that 6-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
Dependability is the through-line here. September stands out, higher in 4 of 5 Septembers, but it heads a clutch of months that pull the year reliably upward.
Its average (+5.2%) and median (+3.8%) land within a hair of each other — the tell of steady, year-after-year gains rather than one outlier doing the work. That reliability comes with real swings, mind — even September ranges by 8.3% from year to year, so any single year can land far from the average. Crucially, the gain is the stock's own rather than a rising tide's: September has cleared the S&P 500 by +5.3 points above the index. It bucks the broad tape, besides: September lifts just 39% of stocks across the market.
The strength clusters rather than stands alone — August–October forms a firm stretch that carries much of the year. The weaker half of the year is plainer: November is the year's low point, though even there the stock has stayed positive on average (+3.9%), a sign every month leans up, and the edge isn't year-round — the stock has trailed the S&P 500 in May, June, and April. Its roughest month on record was a −38.2% June in 2022 — a reminder of how hard even a seasonal name can fall.
The takeaway is less about when to buy than what to expect: September aside, the stock's months offer little reliable tilt. With a short 6-year record and returns that swing hard year to year, the signal is best held loosely.
Short answers on the stock's best month (September), its worst (November), and whether it really trades seasonally.
Only mildly. The stock's months are fairly even — September is the firmest (+5.2%) and November the softest (+3.9%), a narrow spread that points to weak seasonality rather than a strong calendar effect.
September has been the strongest, averaging +5.2% and closing higher in 4 of 5 years since 2020.
It's the weakest month, but it has still averaged a small gain (+3.9%) — quiet rather than genuinely bad.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade