The takeaway
T. Rowe Price Dividend Growth ETF shows a moderate seasonal pattern over 6 years of data — strongest in November (+4.8%) and softest in September (−2.5%).
Right now
In July, the fund has risen 80% of years, averaging +2.9%, about +0.8 pts better than the S&P 500.
The full picture
T. Rowe Price Dividend Growth ETF's most dependable month has been November, higher in 5 of 6 years; September has been its least reliable, up just 33% of the time.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
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| Median return % | ||||||||||||
| 2025 | ||||||||||||
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| 2021 | ||||||||||||
| 2020 | — | — | — | — | — | — | — |
Month by month
The fund's clearest edge over the S&P 500 lands in November (+2.5 pts); it has trailed the market most in April (−2.4 pts).
“vs S&P” is T. Rowe Price Dividend Growth ETF’s average for a month minus the S&P 500’s average for that same month — isolating T. Rowe Price Dividend Growth ETF’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, November has closed higher 80% of the time versus 83% across the last 6 years — the pattern is holding.
Figures are the typical (median) November return and how often it rose — the last 5 years versus the last 6(the heatmap’s default window). This verdict stays anchored to that 6-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
Dependability is the through-line here. November stands out, higher in 5 of 6 Novembers, but it heads a clutch of months that pull the year reliably upward.
Its average (+4.8%) and median (+5.7%) land within a hair of each other — the tell of steady, year-after-year gains rather than one outlier doing the work. Crucially, the gain is the fund's own rather than a rising tide's: November has cleared the S&P 500 by +2.5 points above the index. That consistency sets it apart from the field, where the average stock manages November only about 62% of the time.
The strength clusters rather than stands alone — November–March forms a firm stretch that carries much of the year. On the other side of the ledger, September has been the soft spot — the weakest of 2 months that average a loss (−2.5%), and the edge isn't year-round — the fund has trailed the S&P 500 in April and September.
Reassuringly, the tendency has held its shape: the recent five years still track the years behind them.
The takeaway is less about when to buy than what to expect: November aside, the fund's months offer little reliable tilt. With a short 6-year record, the signal is best held loosely.
Short answers on the fund's best month (November), its worst (September), and whether it really trades seasonally.
Yes, to a moderate degree. Since 2020 its best month (November, +4.8%) has run well ahead of its worst (September, −2.5%) — the heatmap above shows how steady that gap has been year to year.
November has been the strongest, averaging +4.8% and closing higher in 5 of 6 years since 2020.
It's the weakest, averaging −2.5% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade