The takeaway
ProShares Ultra Consumer Goods shows a pronounced seasonal pattern over 10 years of data — strongest in July (+4.4%) and softest in September (−3.6%).
Right now
In July, the fund has risen 80% of years, averaging +4.4%, about +2.2 pts better than the S&P 500.
The full picture
ProShares Ultra Consumer Goods's most dependable month has been July, higher in 8 of 10 years; September has been its least reliable, up just 30% of the time.
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Month by month
The fund's clearest edge over the S&P 500 lands in January (+2.6 pts); it has trailed the market most in September (−3.5 pts).
“vs S&P” is ProShares Ultra Consumer Goods’s average for a month minus the S&P 500’s average for that same month — isolating ProShares Ultra Consumer Goods’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, July has closed higher 80% of the time versus 80% across the last 10 years — the pattern is holding.
Figures are the typical (median) July return and how often it rose — the last 5 years versus the last 10(the heatmap’s default window). This verdict stays anchored to that 10-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
Dependability is the through-line here. July stands out, higher in 8 of 10 Julys, but it heads a clutch of months that pull the year reliably upward.
The headline flatters a touch — its +4.4% average sits well above the +2.7% a typical year delivers, the work of a few big Julys. It is among its calmest months, too, its returns swinging least from year to year (a 7.1% spread), and even its worst July in 10 years lost only 6.0% — the gentlest downside anywhere on its calendar. Crucially, the gain is the fund's own rather than a rising tide's: July has cleared the S&P 500 by +2.2 points above the index. That consistency sets it apart from the field, where the average stock manages July only about 61% of the time.
A few other months pull their weight: January, March, and June have also closed higher more often than not. On the other side of the ledger, September has been the soft spot — the weakest of 2 months that average a loss (−3.6%), and the edge isn't year-round — the fund has trailed the S&P 500 in September, February, and December. Its roughest month on record was a −32.9% March in 2020 — a reminder of how hard even a seasonal name can fall.
A long streak recently broke — July had risen 7 years straight before a −6.0% reading in 2025. Reassuringly, the tendency has held its shape: the recent five years still track the years behind them.
The takeaway is less about when to buy than what to expect: July aside, the fund's months offer little reliable tilt.
Short answers on the fund's best month (July), its worst (September), and whether it really trades seasonally.
Yes, to a pronounced degree. Since 2016 its best month (July, +4.4%) has run well ahead of its worst (September, −3.6%) — the heatmap above shows how steady that gap has been year to year.
July has been the strongest, averaging +4.4% and closing higher in 8 of 10 years since 2016.
It's the weakest, averaging −3.6% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade