The takeaway
Vipshop Holdings Limited shows a pronounced seasonal pattern over 10 years of data — strongest in January (+6.9%) and softest in August (−5.8%).
Right now
In July, the stock has risen 50% of years, averaging +3.1%, about +0.9 pts better than the S&P 500.
The full picture
Vipshop Holdings Limited's most dependable month has been January, higher in 6 of 10 years; August has been its least reliable, up just 30% of the time.
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Month by month
The stock's clearest edge over the S&P 500 lands in January (+7.1 pts); it has trailed the market most in August (−6.1 pts).
“vs S&P” is Vipshop Holdings Limited’s average for a month minus the S&P 500’s average for that same month — isolating Vipshop Holdings Limited’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, January has closed higher 60% of the time versus 60% across the last 10 years — the pattern is strengthening.
Figures are the typical (median) January return and how often it rose — the last 5 years versus the last 10(the heatmap’s default window). This verdict stays anchored to that 10-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
This is a feast-or-famine calendar. January reads as the strong month, higher in 6 of 10 Januaries, but the tale is one of a few outsized years more than steady gains.
Read it with one caveat: the average (+6.9%) runs well ahead of the median (+4.2%), so a handful of outsized years — not steady strength — do much of the lifting. That reliability comes with real swings, mind — even January ranges by 17.0% from year to year, so any single year can land far from the average. Better still, that strength is the stock's own and not just a buoyant market — January has outpaced the S&P 500 by +7.1 points on average.
It doesn't stand entirely alone — March, April, and November have leaned firm as well, if less emphatically. The weaker half of the year is plainer: August has been the soft spot — the weakest of 6 months that average a loss (−5.8%), and the edge isn't year-round — the stock has trailed the S&P 500 in August, May, and April. Its roughest month on record was a −30.6% September in 2021 — a reminder of how hard even a seasonal name can fall.
If anything it has sharpened recently — the last five Januaries run ahead of the earlier years.
Hold it loosely, then: the January tendency is genuine but lumpy, more about the occasional outsized year than a gain to bank on. With returns that swing hard year to year, the signal is best held loosely.
Short answers on the stock's best month (January), its worst (August), and whether it really trades seasonally.
Yes, to a pronounced degree. Since 2016 its best month (January, +6.9%) has run well ahead of its worst (August, −5.8%) — the heatmap above shows how steady that gap has been year to year.
January has been the strongest, averaging +6.9% and closing higher in 6 of 10 years since 2016.
It's the weakest, averaging −5.8% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade