The takeaway
Five Below Inc shows a moderate seasonal pattern over 10 years of data — strongest in December (+4.7%) and softest in January (−1.7%).
Right now
In July, the stock has fallen 50% of years, averaging −0.7%, roughly 2.9 pts behind the S&P 500.
The full picture
Five Below Inc's most dependable month has been December, higher in 8 of 10 years; January has been its least reliable, up just 40% of the time.
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Month by month
The stock's clearest edge over the S&P 500 lands in June (+3.9 pts); it has trailed the market most in July (−2.9 pts).
“vs S&P” is Five Below Inc’s average for a month minus the S&P 500’s average for that same month — isolating Five Below Inc’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, December has closed higher 80% of the time versus 80% across the last 10 years — the pattern is holding.
Figures are the typical (median) December return and how often it rose — the last 5 years versus the last 10(the heatmap’s default window). This verdict stays anchored to that 10-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
This is a stock you can almost set a calendar by, and December is the anchor — it has closed higher in 8 of 10 Decembers, the steadiest beat on its year.
The strength looks broad-based rather than freakish: its average (+4.7%) and median (+6.3%) sit close together, so no single blow-out year is flattering the figure. No month is steadier: December's returns vary by just 6.7% year to year, and even its worst December in 10 years lost only 7.2% — the gentlest downside anywhere on its calendar. Better still, that strength is the stock's own and not just a buoyant market — December has outpaced the S&P 500 by +3.7 points on average. Few peers keep such company in December — the typical stock clears it just 58% of the time.
December anchors a run, too: the August-through-December window has been the stock's reliable season. The weaker half of the year is plainer: January has been the soft spot — the weakest of 3 months that average a loss (−1.7%), and the edge isn't year-round — the stock has trailed the S&P 500 in July, March, and January. Its roughest month on record was a −32.6% July in 2024 — a reminder of how hard even a seasonal name can fall.
Reassuringly, the tendency has held its shape: the recent five years still track the years behind them.
For a stock this dependable in December, the sharper question is the rest of the year — outside its strong stretch, the calendar gives far less to lean on.
Short answers on the stock's best month (December), its worst (January), and whether it really trades seasonally.
Yes, to a moderate degree. Since 2016 its best month (December, +4.7%) has run well ahead of its worst (January, −1.7%) — the heatmap above shows how steady that gap has been year to year.
December has been the strongest, averaging +4.7% and closing higher in 8 of 10 years since 2016.
It's the weakest, averaging −1.7% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade