The takeaway
RH shows a pronounced seasonal pattern over 10 years of data — strongest in July (+9.3%) and softest in October (−3.6%).
Right now
In July, the stock has risen 80% of years, averaging +9.3%, about +7.2 pts better than the S&P 500.
The full picture
RH's most dependable month has been July, higher in 8 of 10 years; October has been its least reliable, up just 30% of the time.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Win rate % | ||||||||||||
| Median return % | ||||||||||||
| 2025 | ||||||||||||
| 2024 | ||||||||||||
| 2023 | ||||||||||||
| 2022 | ||||||||||||
| 2021 | ||||||||||||
| 2020 | ||||||||||||
| 2019 | ||||||||||||
| 2018 | ||||||||||||
| 2017 | ||||||||||||
| 2016 |
Month by month
The stock's clearest edge over the S&P 500 lands in June (+10.4 pts); it has trailed the market most in October (−4.6 pts).
“vs S&P” is RH’s average for a month minus the S&P 500’s average for that same month — isolating RH’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, July has closed higher 80% of the time versus 80% across the last 10 years — the pattern is strengthening.
Figures are the typical (median) July return and how often it rose — the last 5 years versus the last 10(the heatmap’s default window). This verdict stays anchored to that 10-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
The seasonal story is really one month's story — July. It has closed higher in 8 of 10 Julys, a concentration the rest of the calendar can't touch.
The strength looks broad-based rather than freakish: its average (+9.3%) and median (+7.0%) sit close together, so no single blow-out year is flattering the figure. Few months are steadier: July's returns vary by just 10.2% year to year, and even its worst July in 10 years lost only 3.8% — the gentlest downside anywhere on its calendar. Better still, that strength is the stock's own and not just a buoyant market — July has outpaced the S&P 500 by +7.2 points on average. Few peers keep such company in July — the typical stock clears it just 61% of the time.
July anchors a run, too: the June-through-August window has been the stock's reliable season. On the other side of the ledger, October has been the soft spot — the weakest of 5 months that average a loss (−3.6%), and the edge isn't year-round — the stock has trailed the S&P 500 in October, February, and December. Its roughest month on record was a −47.9% March in 2020 — a reminder of how hard even a seasonal name can fall.
If anything it has sharpened recently — the last five Julys run ahead of the earlier years.
For a stock this dependable in July, the sharper question is the rest of the year — outside its strong stretch, the calendar gives far less to lean on. With returns that swing hard year to year, the signal is best held loosely.
Short answers on the stock's best month (July), its worst (October), and whether it really trades seasonally.
Yes, to a pronounced degree. Since 2016 its best month (July, +9.3%) has run well ahead of its worst (October, −3.6%) — the heatmap above shows how steady that gap has been year to year.
July has been the strongest, averaging +9.3% and closing higher in 8 of 10 years since 2016.
It's the weakest, averaging −3.6% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade