The takeaway
Sally Beauty Holdings Inc shows a pronounced seasonal pattern over 10 years of data — strongest in November (+10.9%) and softest in April (−0.7%).
Right now
In July, the stock has fallen 50% of years, averaging −0.3%, roughly 2.5 pts behind the S&P 500.
The full picture
Sally Beauty Holdings Inc's most dependable month has been November, higher in 8 of 10 years; April has been its least reliable, up just 20% of the time.
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Month by month
The stock's clearest edge over the S&P 500 lands in November (+8.6 pts); it has trailed the market most in October (−5.2 pts).
“vs S&P” is Sally Beauty Holdings Inc’s average for a month minus the S&P 500’s average for that same month — isolating Sally Beauty Holdings Inc’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, November has closed higher 80% of the time versus 80% across the last 10 years — the pattern is holding.
Figures are the typical (median) November return and how often it rose — the last 5 years versus the last 10(the heatmap’s default window). This verdict stays anchored to that 10-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
Strip the year back and a single month does the heavy lifting: November, up in 8 of 10 Novembers while the other eleven tend to blur together.
Its average (+10.9%) and median (+12.5%) land within a hair of each other — the tell of steady, year-after-year gains rather than one outlier doing the work. That reliability comes with real swings, mind — even November ranges by 11.1% from year to year, so any single year can land far from the average. Crucially, the gain is the stock's own rather than a rising tide's: November has cleared the S&P 500 by +8.6 points above the index. That consistency sets it apart from the field, where the average stock manages November only about 62% of the time.
No other month comes close to matching it — the rest of the calendar is unremarkable by comparison. On the other side of the ledger, April has been the soft spot — the weakest of 7 months that average a loss (−0.7%), and the edge isn't year-round — the stock has trailed the S&P 500 in October, March, and June. Its roughest month on record was a −34.6% March in 2020 — a reminder of how hard even a seasonal name can fall.
Reassuringly, the tendency has held its shape: the recent five years still track the years behind them.
The takeaway is less about when to buy than what to expect: November aside, the stock's months offer little reliable tilt.
Short answers on the stock's best month (November), its worst (April), and whether it really trades seasonally.
Yes, to a pronounced degree. Since 2016 its best month (November, +10.9%) has run well ahead of its worst (April, −0.7%) — the heatmap above shows how steady that gap has been year to year.
November has been the strongest, averaging +10.9% and closing higher in 8 of 10 years since 2016.
It's the weakest, averaging −0.7% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade