The takeaway
DraftKings Inc shows a pronounced seasonal pattern over 7 years of data — strongest in January (+17.3%) and softest in October (−10.3%).
Right now
In July, the stock has risen 43% of years, averaging +5.2%, about +3.0 pts better than the S&P 500.
The full picture
DraftKings Inc's most dependable month has been January, higher in 5 of 6 years; October has been its least reliable, up just 29% of the time.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
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| Median return % | ||||||||||||
| 2025 | ||||||||||||
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| 2020 | ||||||||||||
| 2019 | — | — | — | — | — | — |
Month by month
The stock's clearest edge over the S&P 500 lands in January (+17.5 pts); it has trailed the market most in March (−11.7 pts).
“vs S&P” is DraftKings Inc’s average for a month minus the S&P 500’s average for that same month — isolating DraftKings Inc’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, January has closed higher 80% of the time versus 83% across the last 7 years — the pattern is weakening.
Figures are the typical (median) January return and how often it rose — the last 5 years versus the last 7(the heatmap’s default window). This verdict stays anchored to that 7-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
This is a stock you can almost set a calendar by, and January is the anchor — it has closed higher in 5 of 6 Januaries, the steadiest beat on its year.
The strength looks broad-based rather than freakish: its average (+17.3%) and median (+18.5%) sit close together, so no single blow-out year is flattering the figure. That reliability comes with real swings, mind — even January ranges by 18.8% from year to year, so any single year can land far from the average. Better still, that strength is the stock's own and not just a buoyant market — January has outpaced the S&P 500 by +17.5 points on average. Few peers keep such company in January — the typical stock clears it just 53% of the time.
It doesn't stand entirely alone — February, June, and August have leaned firm as well, if less emphatically. At the other end of the calendar, October has been the soft spot — the weakest of 3 months that average a loss (−10.3%), and the edge isn't year-round — the stock has trailed the S&P 500 in March, October, and December. Its roughest month on record was a −42.7% October in 2020 — a reminder of how hard even a seasonal name can fall.
The pattern has softened of late, January's last five years slipping below its longer-run record.
For a stock this dependable in January, the sharper question is the rest of the year — outside its strong stretch, the calendar gives far less to lean on. With a short 7-year record and returns that swing hard year to year, the signal is best held loosely.
Short answers on the stock's best month (January), its worst (October), and whether it really trades seasonally.
Yes, to a pronounced degree. Since 2019 its best month (January, +17.3%) has run well ahead of its worst (October, −10.3%) — the heatmap above shows how steady that gap has been year to year.
January has been the strongest, averaging +17.3% and closing higher in 5 of 6 years since 2019.
It's the weakest, averaging −10.3% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade