The takeaway
Primo Brands Corporation shows a moderate seasonal pattern over 10 years of data — strongest in November (+2.5%) and softest in September (−3.3%).
Right now
In July, the stock has risen 50% of years, averaging +1.6%, roughly 0.5 pts behind the S&P 500.
The full picture
Primo Brands Corporation's most dependable month has been November, higher in 7 of 10 years; September has been its least reliable, up just 30% of the time.
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Month by month
The stock's clearest edge over the S&P 500 lands in May (+2.0 pts); it has trailed the market most in September (−3.2 pts).
“vs S&P” is Primo Brands Corporation’s average for a month minus the S&P 500’s average for that same month — isolating Primo Brands Corporation’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, November has closed higher 80% of the time versus 70% across the last 10 years — the pattern is strengthening.
Figures are the typical (median) November return and how often it rose — the last 5 years versus the last 10(the heatmap’s default window). This verdict stays anchored to that 10-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
Strip the year back and a single month does the heavy lifting: November, up in 7 of 10 Novembers while the other eleven tend to blur together.
Its average (+2.5%) and median (+5.8%) land within a hair of each other — the tell of steady, year-after-year gains rather than one outlier doing the work. That reliability comes with real swings, mind — even November ranges by 13.2% from year to year, so any single year can land far from the average. Set against the S&P 500, mind, November is close to a wash — the gain mirrors the market more than it beats it. Some of that is a strong month market-wide, mind — November rises for about 62% of stocks — so the tendency is real if not unique.
A few other months pull their weight: March, April, and May have also closed higher more often than not. On the other side of the ledger, September has been the soft spot — the weakest of 5 months that average a loss (−3.3%), and the edge isn't year-round — the stock has trailed the S&P 500 in September, October, and February. Its roughest month on record was a −37.8% March in 2020 — a reminder of how hard even a seasonal name can fall.
A long streak recently broke — November had risen 6 years straight before a −28.1% reading in 2025. If anything it has sharpened recently — the last five Novembers run ahead of the earlier years.
The takeaway is less about when to buy than what to expect: November aside, the stock's months offer little reliable tilt.
Short answers on the stock's best month (November), its worst (September), and whether it really trades seasonally.
Yes, to a moderate degree. Since 2016 its best month (November, +2.5%) has run well ahead of its worst (September, −3.3%) — the heatmap above shows how steady that gap has been year to year.
November has been the strongest, averaging +2.5% and closing higher in 7 of 10 years since 2016.
It's the weakest, averaging −3.3% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade