The takeaway
Booking Holdings Inc shows a moderate seasonal pattern over 10 years of data — strongest in April (+4.0%) and softest in June (−1.1%).
Right now
In July, the stock has risen 50% of years, averaging +2.4% — essentially in line with the S&P 500.
The full picture
Booking Holdings Inc's most dependable month has been April, higher in 8 of 10 years; June has been its least reliable, up just 40% of the time.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Win rate % | ||||||||||||
| Median return % | ||||||||||||
| 2025 | ||||||||||||
| 2024 | ||||||||||||
| 2023 | ||||||||||||
| 2022 | ||||||||||||
| 2021 | ||||||||||||
| 2020 | ||||||||||||
| 2019 | ||||||||||||
| 2018 | ||||||||||||
| 2017 | ||||||||||||
| 2016 |
Month by month
The stock's clearest edge over the S&P 500 lands in February (+3.3 pts); it has trailed the market most in June (−1.3 pts).
“vs S&P” is Booking Holdings Inc’s average for a month minus the S&P 500’s average for that same month — isolating Booking Holdings Inc’s own seasonal edge from broad market drift.
Reality check
Over the last 5 years, April has closed higher 60% of the time versus 80% across the last 10 years — the pattern is weakening.
Figures are the typical (median) April return and how often it rose — the last 5 years versus the last 10(the heatmap’s default window). This verdict stays anchored to that 10-year window even if you zoom the chart, so it never disagrees with the badges above.
In plain English
This is a stock you can almost set a calendar by, and April is the anchor — it has closed higher in 8 of 10 Aprils, the steadiest beat on its year.
The strength looks broad-based rather than freakish: its average (+4.0%) and median (+3.8%) sit close together, so no single blow-out year is flattering the figure. Few months are steadier: April's returns vary by just 6.1% year to year. Better still, that strength is the stock's own and not just a buoyant market — April has outpaced the S&P 500 by +2.3 points on average. Few peers keep such company in April — the typical stock clears it just 55% of the time.
April anchors a run, too: the February-through-April window has been the stock's reliable season. On the other side of the ledger, June has been the soft spot — the only month to average an outright loss (−1.1%), and the edge isn't year-round — the stock has trailed the S&P 500 in June, March, and October. Its roughest month on record was a −22.2% March in 2020 — a reminder of how hard even a seasonal name can fall.
The pattern has softened of late, April's last five years slipping below its longer-run record.
For a stock this dependable in April, the sharper question is the rest of the year — outside its strong stretch, the calendar gives far less to lean on.
Short answers on the stock's best month (April), its worst (June), and whether it really trades seasonally.
Yes, to a moderate degree. Since 2016 its best month (April, +4.0%) has run well ahead of its worst (June, −1.1%) — the heatmap above shows how steady that gap has been year to year.
April has been the strongest, averaging +4.0% and closing higher in 8 of 10 years since 2016.
It's the weakest, averaging −1.1% — historically a soft spot, though it still varies from year to year.
Explore
These names have the strongest July track records on record — a starting point for comparison.
Before you trade